Starhotels will deploy G3 Revenue Management System (RMS) from IDeaS, a SAS company, the world’s leading provider of hospitality revenue management software and services, to improve revenue generation and forecasting at 28 of its properties across Italy and the UK. The rollout will allow Starhotels’ properties to compete equally with international brands backed by advanced technology and strong revenue management practices.
Starhotels has been historically a leader and always adopted an explorer role to ensure being ahead of the competition. Starhotels turned to senior executives from IDeaS to identify areas for improvement regarding revenue management, sales, and operations where IDeaS technology could help. This engagement and analysis built a strong relationship between both organizations and led to further commitments from Starhotels’ executive team to use the technology and identify areas for improvement using revenue management technology as a basis.
Using G3 RMS, Starhotels’ properties can make proactive pricing decisions based on actionable insights and real-time data. This agility and vision enable hotel operators and revenue managers to maximize a property’s revenue and profit potential by making strategic decisions with a complete understanding of their competitors’ capabilities, offerings, and positioning.
“IDeaS is the right partner to further support Starhotels’ continuous growth in revenues, market-share and EBITDA (earnings before interest, taxes, depreciation, and amortization) across the entire portfolio,” said Alexandro Della Croce, group director of revenue and distribution, Starhotels.
“IDeaS is excited to work with the hotel and operation teams of Starhotels’ caliber to help them improve revenue management and operations across its hotels in Italy and the UK,” said Michael McCartan, area vice president – EMEA, IDeaS. “The most exciting aspect of this latest partnership is the relationships we have built with Starhotels throughout the sales and education process. It was an incredible experience engaging with Starhotels’ senior leadership team along the way.”
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