4.8.2025
MeetingPackage, the world’s first Meetings & Events Central Reservation System, and iVvy, a leading cloud-based Sales & Catering software provider, has announced a strategic global partnership. This collaboration integrates MeetingPackage’s CRS technology with iVvy’s Sales & Catering platform, helping venues to turn inquiries into confirmed bookings faster and enabling them to deliver exceptional guest experiences from inquiry to event execution.
By connecting MeetingPackage’s award-winning booking engine with iVvy’s end-to-end event management solution, hotels, and event venues will be able to offer real-time availability, dynamic pricing, and instant booking for meeting rooms and group accommodations on their websites and third-party channels. Planners can search, configure, and book meeting space online in seconds, eliminating the traditional back-and-forth of RFPs and inquiries.
The integration synchronizes data between the two systems, ensuring that every booking, whether direct or via a partner channel, is captured and updated automatically in the venue’s S&C software. This level of automation greatly boosts operational efficiency and allows sales teams to focus on personalized service instead of manual admin tasks.
“This partnership is a big milestone for us as we push forward in our mission to make group booking easy from everywhere,” says Joonas Ahola, Founder & CEO, of MeetingPackage. “Hotels and venues shouldn’t have to create multiple accounts for all sorts of different portals and systems. We couldn’t have asked for a better partner than iVvy. Both companies share the same vision that group booking should be easier than it’s commonly known to be.”
Ahola continues, “The need for automation in our space is unrelenting, and there’s no other way to improve the customer experience while retaining margins and efficiencies for the venue. With our two-way integrations to major Sales & Catering players such as iVvy and multiple Property Management Solutions full automation and instant booking can truly be achieved.”
Traditionally, the hospitality industry has managed M&E group sales and operations manually or with cumbersome sales processes in multiple different systems, relying on lengthy email exchanges and RFPs but now the market is finally evolving to a more digitalized and automated era.
“At iVvy, we’re committed to redefining how venues sell and manage events— through smarter, more connected technology.” says Lauren Hall, CEO of iVvy. “Our partnership with MeetingPackage brings together two world class solutions to deliver a seamless, booking experience for planners and venues. This collaboration supports our mission to help our customers to win more business by speeding up the journey from inquiry to confirmed booking, and empowers our customers to increase efficiency, bring teams together, and exceed attendee expectations. The development work has already commenced, and we expect to go live by Quarter 2 of 2025.”
With over 8,000 venue partners, MeetingPackage is the only CRS built for meetings & events. iVvy supports 25,000+ users across 20 countries to deliver faster bookings, greater efficiency, and smarter event management. Together, the companies are setting a new standard for how the hospitality industry manages group sales—digitally, efficiently, and globally.
