5.23.2025
Accor, a world-leading hospitality group, has selected Oracle OPERA Cloud Sales and Event Management to maximize the ongoing expansion and support of its multi-billion-dollar meetings and events business1. Sales and Event Management is an integrated component of Oracle OPERA Cloud, Accor’s chosen property management system that unifies all of its hotel departments.
Sales and Events Management will be offered in three versions: Premium for luxury hotels as well as large meetings and events properties, Standard for small and medium hotels, and an Essential version will be offered to cover hotels that manage accommodation only groups. Accor is planning a soft launch in late 2025, with full functionality of the new digital meetings and events ecosystem in early 2026.
Oracle Sales and Event Management will enable Accor to create a digital ecosystem that unites event space across its 5,600 global hotels and resorts, spanning 2.5 million square meters of event space and 800,000+ guestrooms. In addition to staff having a clear view into available venues, guests and third-party event coordinators will be able to use modern digital self-service tools to easily view and book event space, guestrooms, and catering services.
“Hotels need to be able to maximize revenue on the increasing demand for meeting and event spaces,” said Alex Alt, executive vice president and general manager, Oracle Consumer Industries. “Whether professional event planners are selecting from options around the globe, to those looking to host a small event at a local hotel, Oracle Cloud will help make it easier for clients to find and book the ideal venue from Accor’s extensive portfolio.”
1Accor selected Oracle Sales and Event Management in Q2 FY25.
