The most expensive technology problem in a hotel may not be a system that doesn’t work. It may be the employees who must work around it. Hotels have spent years digitizing everything from housekeeping and […]
Hotels have never suffered from a shortage of reports. We have reports about revenue, labor, guest scores, maintenance, sales, breakfast, channel mix and — on a good day — a report explaining why another report […]
Hotels rarely suffer from a shortage of beverage data. The point-of-sale system records what was sold. Inventory tools show what was purchased and counted. Recipe files calculate what should have been consumed. Scheduling platforms record […]
Guest reviews used to be read one at a time, by a person who could tell when a phrase meant more than its literal words. That job now runs largely on AI: sentiment scoring to […]
Picture an independent hotel that already knows which dates are soft. The revenue system has flagged them. Marketing can launch something within hours. The booking engine is working and the CRM is collecting names. Two […]
With AI-aided coding reaching maturity, we’re now seeing a swath of new players on the market. Some are direct competitors in existing categories for bargain basement pricing. Others are in wholly new and largely undefined […]
Most hospitality technology projects do not fail because the software is wrong. They fail because the wrong people are in the room when it is configured, and the right people are too busy to learn […]
There’s a famous quote often attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” Whether he actually said it is almost beside the point. Customers are […]
A guest messages the front desk at 11 PM: the air conditioning in room 304 is making a noise and cannot be turned off. The message lands in WhatsApp. The front desk agent notes it, […]
Artificial intelligence has quickly become part of nearly every aspect of hotel operations, from reservations and revenue management to guest messaging, marketing and back-office automation. One area now beginning to attract attention is hotel development […]
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