In the Spotlight

What’s Really Driving Technology Innovation in the Hotel Industry?

What is the fastest adopted technology in history? WhatsApp, perhaps? That may once have been true, but the title now belongs to ChatGPT. This should come as little surprise to anyone who follows the news […]

In the Spotlight

Why Privacy Rules and Signal Loss Are Reshaping Hotel Marketing Technology and Driving Up Acquisition Costs

For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed conversion signals into ad platforms, refine audiences and bidding, attribute outcomes across touchpoints and scale spend where return looked […]

In the Spotlight

How 2025 Marked a Turning Point for Event Spaces and How Hotels Can Stay Competitive as Non-Traditional Venues Rise

While the last several years were defined by recovery, recalibration and short-term adjustments, 2025 became the first year in which hotel event venues operated under new long-term rules. The shifts that emerged this year weren’t […]

In the Spotlight

How AI Will Rewrite Hotel Revenue Management Systems in 2026

Hotels are entering a new era of revenue management—one defined not by dashboards and manual overrides, but by adaptive systems that learn in real time. For years, the best RMS platforms followed the same general […]

In the Spotlight

How Humanoid AI Agents Are Redefining Hospitality in a Competitive Market

Across the global hospitality landscape, a new generation of humanoid AI agents is moving from concept to reality. As hotels face fierce competition and rising guest expectations in 2025, these intelligent machines are moving past […]

In the Spotlight

Why the Agentic Future is Going to Make Hotel Distribution Unrecognizable

Artificial intelligence isn’t just another technological innovation: it’s a new way of searching and booking trips that is not only transforming the entire booking funnel but also how major OTAs will capture this new traveler. […]