Industry research keeps confirming the same trend: AI adoption in hospitality is accelerating fast. A 2025 study by h2c GmbH, conducted with Cloudbeds and Apaleo across 171 hotel chains and more than 11,000 properties, found […]
The hospitality technology industry arrived in San Antonio last week with more than another year’s worth of product updates. At HITEC 2026, the larger message was that hotel technology is becoming more operationally connected, more […]
In the age of instant reviews and AI-driven travel planning, a hotel’s reputation is built, or broken, long before a guest reaches the front desk. Today’s travelers expect friction-free experiences from the moment they search […]
For most of the history of television advertising, hotels and resorts either had the budget for it or they didn’t. Production costs were high, media buys were structured for large national advertisers, and the targeting […]
The hospitality industry likes to talk about sustainability as if it were a breakthrough. What’s actually happening is long overdue: eco-friendly technology is finally being pulled out of marketing decks and forced into the operational […]
The in-room television has always served as a kind of mirror. For decades, it reflected what the industry believed guests wanted: a standard cable lineup, a looping channel of hotel information, and perhaps a reminder […]
Digital compendiums have evolved beyond static in-room information guides to become an integrated part of the modern guest journey. Increasingly, with guest demand for digital self-service rising and technology now more powerful than ever, hoteliers […]
Most hotel operators rely on standard methods to understand guests, such as surveys, comment cards, online reviews, and conversations at the front desk or in the lobby. These inputs matter, but if we are honest, […]
Uber’s launch of Uber Autonomous Solutions marks an important shift in how autonomous mobility will be commercialized and delivered, and it is something the hospitality industry should be watching closely. Announced this week by Uber […]
For years, the hospitality industry has been talking about personalization. Today, personalization is no longer optional; it is a critical differentiator that drives loyalty, revenue, and long-term competitive advantage. Hotels that deliver experiences tailored to […]
Copyright © 2025 Starfleet Media. All Rights Reserved.
