In the Spotlight

How Hotels Are Turning CRM Intelligence Into a Competitive Advantage

For years, the hospitality industry has been talking about personalization. Today, personalization is no longer optional; it is a critical differentiator that drives loyalty, revenue, and long-term competitive advantage. Hotels that deliver experiences tailored to […]

In the Spotlight

How Technology as Core Infrastructure Is Redefining the Hotel Operating Model

Across the global hotel industry, a select group of operators are quietly rewriting the rules of performance and the operating model for hotels leveraging technology and AI. We spoke with leaders scaling boutique portfolios into […]

In the Spotlight

Why Hotel Technology Is Finally Breaking Up With Fragmented Systems

For years, hotel technology evolved through a gradual accumulation of systems. A PMS sat at the center, with layers added over time for distribution, revenue management, reputation, guest messaging, upsells, housekeeping, payments, digital check-in, keyless […]

In the Spotlight

What’s Really Driving Technology Innovation in the Hotel Industry?

What is the fastest adopted technology in history? WhatsApp, perhaps? That may once have been true, but the title now belongs to ChatGPT. This should come as little surprise to anyone who follows the news […]

In the Spotlight

Why Privacy Rules and Signal Loss Are Reshaping Hotel Marketing Technology and Driving Up Acquisition Costs

For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed conversion signals into ad platforms, refine audiences and bidding, attribute outcomes across touchpoints and scale spend where return looked […]

In the Spotlight

How 2025 Marked a Turning Point for Event Spaces and How Hotels Can Stay Competitive as Non-Traditional Venues Rise

While the last several years were defined by recovery, recalibration and short-term adjustments, 2025 became the first year in which hotel event venues operated under new long-term rules. The shifts that emerged this year weren’t […]

In the Spotlight

How AI Will Rewrite Hotel Revenue Management Systems in 2026

Hotels are entering a new era of revenue management—one defined not by dashboards and manual overrides, but by adaptive systems that learn in real time. For years, the best RMS platforms followed the same general […]