Picture an independent hotel that already knows which dates are soft. The revenue system has flagged them. Marketing can launch something within hours. The booking engine is working and the CRM is collecting names. Two […]
With AI-aided coding reaching maturity, we’re now seeing a swath of new players on the market. Some are direct competitors in existing categories for bargain basement pricing. Others are in wholly new and largely undefined […]
Most hospitality technology projects do not fail because the software is wrong. They fail because the wrong people are in the room when it is configured, and the right people are too busy to learn […]
There’s a famous quote often attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” Whether he actually said it is almost beside the point. Customers are […]
A guest messages the front desk at 11 PM: the air conditioning in room 304 is making a noise and cannot be turned off. The message lands in WhatsApp. The front desk agent notes it, […]
Artificial intelligence has quickly become part of nearly every aspect of hotel operations, from reservations and revenue management to guest messaging, marketing and back-office automation. One area now beginning to attract attention is hotel development […]
Artificial intelligence (AI) seems to be all anyone wants to talk about these days. It’s understandable. AI has already fundamentally changed more industries than anticipated. The hospitality industry is already seeing the benefits of integrating […]
Every hotelier knows the uneasy math of online travel agencies. OTAs bring visibility a property could rarely buy on its own, which is genuinely valuable for niche or resource-constrained hotels. But that visibility comes at […]
Walk into most independent hotels at two in the morning and you will find one person at the front desk, or no one at all. The night audit that used to justify that overnight shift […]
Industry research keeps confirming the same trend: AI adoption in hospitality is accelerating fast. A 2025 study by h2c GmbH, conducted with Cloudbeds and Apaleo across 171 hotel chains and more than 11,000 properties, found […]
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