In the Spotlight

Across the global hotel industry, a select group of operators are quietly rewriting the rules of performance and the operating model for hotels leveraging technology and AI. We spoke with leaders scaling boutique portfolios into […]

For years, hotel technology evolved through a gradual accumulation of systems. A PMS sat at the center, with layers added over time for distribution, revenue management, reputation, guest messaging, upsells, housekeeping, payments, digital check-in, keyless […]

It’s that time of year again. Crystal balls are out and pundits are busy predicting whether hospitality transactions will rise or fall. No one knows for certain, though everyone seems to have an opinion. I’m […]

One of the most reliable levers for revenue growth sits early in the guest journey – in how a hotel engages people who have expressed interest but haven’t booked. This now has the label of […]

What is the fastest adopted technology in history? WhatsApp, perhaps? That may once have been true, but the title now belongs to ChatGPT. This should come as little surprise to anyone who follows the news […]

For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed conversion signals into ad platforms, refine audiences and bidding, attribute outcomes across touchpoints and scale spend where return looked […]

While the last several years were defined by recovery, recalibration and short-term adjustments, 2025 became the first year in which hotel event venues operated under new long-term rules. The shifts that emerged this year weren’t […]

Hotels are entering a new era of revenue management—one defined not by dashboards and manual overrides, but by adaptive systems that learn in real time. For years, the best RMS platforms followed the same general […]

Across the global hospitality landscape, a new generation of humanoid AI agents is moving from concept to reality. As hotels face fierce competition and rising guest expectations in 2025, these intelligent machines are moving past […]

Artificial intelligence isn’t just another technological innovation: it’s a new way of searching and booking trips that is not only transforming the entire booking funnel but also how major OTAs will capture this new traveler. […]