In the Spotlight

Brainstorming the State of Hotel Technology in the Year 2030

Right now, there are so many advances taking place in the realm of technology that it’s hard to keep up. Specific to owners and senior executives, asking ‘what if’ is always fun for how these […]

In the Spotlight

Lessons Learned from One Hotel’s IT Infrastructure Journey

In the classic novel The Way of the Peaceful Warrior, the author is counseled by a wise gas station attendant named Socrates that, “the secret of change is to focus all of your energy, not […]

In the Spotlight

Ramping Up Hotel Recovery Revenues with Integrated PMS Modules

We’re in it for the long haul with COVID-19; vaccines are being approved and manufactured, but it will take quite some time for mass inoculation, and then there are these new variants to worry over. […]

In the Spotlight

How to Optimize Hotel Digital Marketing Performance Via the Voice Channel

In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, […]

In the Spotlight

Exploring the Pros and Cons of Online Check-in for Hoteliers

The pandemic has significantly transformed the way most businesses operate, and hotels are no exception. In hospitality, so many things have changed in such a short span of time that many tech solutions became not […]

In the Spotlight

What Streaming Services Can Teach Hoteliers About Direct Channel Revenues

With hundreds of millions of global subscribers to the likes of Netflix, Amazon Prime, Disney+, Apple TV, Hulu or any other, the common features of the user interfaces for these streaming services are subtly influencing […]