In the Spotlight

How Generative AI Tools Can Evolve (and Increase) Direct Hotel Bookings

Generative artificial intelligence tools like ChatGPT are all the rage right now, with new announcements every week, especially in the hospitality industry. What we may be underestimating, though, is just how vast this evolution is […]

In the Spotlight

How Hotels Can Utilize Digital Signage to Elevate the Guest Experience

Within the hospitality industry, the guest experience serves as a key differentiator. The way you position your establishment to provide remarkable experiences, including staycations and other emerging trends, sets you apart from the competition. As […]

In the Spotlight

Bleisure and Beyond: Unpacking the Future of Hotel Segmentation

A hotel’s future can no longer be sufficiently bucketed into only leisure, corporate and groups. Hoteliers know this, but the obstacle nowadays is too much information. There are legacy systems that are difficult (and expensive) […]