In today’s consumer world, a brand’s image carries as much weight as the brand’s service. Without branding, there would be no sure-fire way to differentiate yourself from your immediate competition. Imagine shopping for groceries in […]
As hoteliers, we are trained in service. The pandemic, though, has caused every hotel’s tech stack to expand in order to meet the need for a contactless guest service. This means that understanding technology is […]
Right now, there are so many advances taking place in the realm of technology that it’s hard to keep up. Specific to owners and senior executives, asking ‘what if’ is always fun for how these […]
In the classic novel The Way of the Peaceful Warrior, the author is counseled by a wise gas station attendant named Socrates that, “the secret of change is to focus all of your energy, not […]
2020 turned the hospitality industry on its head, forcing many in the travel field to cut costs where they can or risk temporary or even permanent closure. Despite all that has changed in the hospitality […]
Your hotel is your guests’ home away from home, their remote oasis—as long as it is perceived as being clean and sanitized. Even before Covid-19 upended the hospitality industry, research shows that hotel guests are […]
We’re in it for the long haul with COVID-19; vaccines are being approved and manufactured, but it will take quite some time for mass inoculation, and then there are these new variants to worry over. […]
In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, […]
The pandemic has significantly transformed the way most businesses operate, and hotels are no exception. In hospitality, so many things have changed in such a short span of time that many tech solutions became not […]
It may be a new year, but it is far from business as usual for those working in the hospitality industry. According to new data released from the U.S. Department of labor, “498,000 employees were […]
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