Market Research

Research: 80% of Hotel Guests Would Download an App to Check In and Out

According to a new research study from hotel technology solution provider Criton, 80% of hotel guests would download a hotel app that would enable them to check-in, check-out and get all information about the hotel. […]

Market Research

Infographic: Hotels and Influencer Marketing

  Mary Smith works as a Marketing Executive with The Dunloe Hotel & Gardens, a member of the Killarney Group of Hotels in Ireland. She has a keen interest in all topics relating to the […]

Market Research

Research: 45% of Hotel Guests Prefer To Report An Issue Via A Messaging App Rather Than By Phone, Email Or In-Person

With entire guest experiences being defined in micro-moments, the need to understand guests’ views and expectations on the elements that underpin the guest experience, as well as how their decisions are shaped by the experiences […]

Market Research

Infographic: Assessing the Value of a True Cloud Property Management System

Starfleet Research, a leader in benchmarking best practices in hospitality technology (and the IT market research arm of Starfleet Media, which publishes Hotel Technology News), recently partnered with Infor, a leading provider of hotel technology […]