In the Spotlight

Lessons Learned from One Hotel’s IT Infrastructure Journey

In the classic novel The Way of the Peaceful Warrior, the author is counseled by a wise gas station attendant named Socrates that, “the secret of change is to focus all of your energy, not […]

Viewpoints

How the Speed of Hotel Recovery Puts Darwin’s Theory to the Test

Excerpted with permission from The 2021 Smart Decision Guide to Hotel Property Management Systems, which is now available for complimentary download. Click here to access the authoritative guide on how leading hotels are utilizing next-generation […]

Viewpoints

Why Hoteliers Need Technology for the Post-Pandemic Travel Surge

Vaccines are on the way and every hotel is eagerly awaiting the day when we can “get back to normal” in terms of seeing a steady flow of new reservations to bolster all-too-depleted business returns. […]

In the Spotlight

Ramping Up Hotel Recovery Revenues with Integrated PMS Modules

We’re in it for the long haul with COVID-19; vaccines are being approved and manufactured, but it will take quite some time for mass inoculation, and then there are these new variants to worry over. […]

In the Spotlight

How to Optimize Hotel Digital Marketing Performance Via the Voice Channel

In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, […]

Viewpoints

Here’s Why Fast and Free Hotel WiFi is Still Critical in 2021

It’s a lucrative and commendable effort for a hotel to investigate any and all means to implement technological solutions that will help to boost the guest experience, save costs, reduce direct human contact or a […]

In the Spotlight

Exploring the Pros and Cons of Online Check-in for Hoteliers

The pandemic has significantly transformed the way most businesses operate, and hotels are no exception. In hospitality, so many things have changed in such a short span of time that many tech solutions became not […]

Viewpoints

Hotel Recovery: Why Content Parity is the Next Rate Parity

Channel distribution for hotels was chaotic prior to the pandemic and it will be just as cumbersome once recovery begins in earnest. This is entirely due to COVID-19 whereby new guest behaviors and travel needs […]