While Grupo Posadas owns and operates nearly 160 hotels and resorts in Mexico’s top tourism destinations, the name may sound only vaguely familiar to travelers. That’s because Posadas, which ranks as the largest hotel operator in Mexico, is the corporate umbrella company for seven stand-alone brands, including the five-star Grand Fiesta Americana brand.
Another high-end Grupo Posadas brand, Gamma, was added in 2014. According to reports, the company plans to add 30 hotels this year, including an expansion of another brand, Live Aqua, which extends from resort properties to business hotels. Grupo Posadas expects to increase the number of properties in its portfolio from 147 today to 300 by 2020.
Most Grupo Posadas properties feature facilities for both leisure and business travelers and focus on high-touch personalized service, including state-of-the-art technology-enabled guest services. To that end, it was announced today that hospitality operations platform ALICE has been selected by Grupo Posadasto manage staff and guest communications for its entire portfolio of 147 properties.
Uniting all eight of Grupo Posadas’ hotel brands with a robust technology platform is expected to improve standardization of operations across the group and provide for insights from guest request and staff performance data. According to reports, partnering with ALICE will enable Grupo Posadas to meet three key management goals:
- The creation of an Enterprise Business Intelligence Dashboard that will serve as a single dashboard with data inputs and KPIs per department for General Managers and corporate management. Data on guest requests, internal work orders, and employee productivity will drive insights at the corporate, brand, and individual hotel levels.
- The ability to standardize management: With ALICE, Posadas Corporate will be able to distribute tools and checklists to all General Managers and other hotel department managers to ensure that every property completes certain essential tasks, from Fiesta Care, to the Posadas rooms and public areas maintenance program, to corporate initiatives. Completion of these tasks is essential for brand level consistency and efficiency, as well as to develop management staff under Posadas’ culture and values to support its growth.
- The consolidation of technology systems: Today, guest requests, which come through Grupo Posadas’ guest application, Ana, or are entered manually, are tracked in the group’s in-house operations software Minutero. Radios are used for dispatching and internal work orders are not tracked to the company’s satisfaction. By integrating with Ana, and replacing radios with smart devices that run on the ALICE platform, ALICE will improve efficiency and provide, for the first time, reporting on service times and work across every department.
This partnership with Grupo Posadas’ 147 properties is the largest client partnership for ALICE to date.
Disclosure: The solution provider featured in this article is a current or past client of Starfleet Media, which is the publisher of Hotel Technology News.
