Apple Core Hotels Selects Cendyn for Customer Relationship Management

Cendyn eInsight CRM will help Apple Core Hotels further personalize a guest experience that empowers exceptional service, leverage tools that build lasting brand loyalty, and drive direct bookings.

Apple Core Hotels, a New York City-based hotel ownership and management company, has selected Cendyn’s eInsight CRM to provide customer relationship management across their portfolio of properties.

Conveniently situated in the heart of Manhattan, Apple Core Hotels includes four boutique locations:  The Hotel at Times Square, The Hotel at Fifth Avenue, The Broadway at Times Square Hotel, and The Hotel at New York City. All are located in the heart of Manhattan, from 30th Street to 46th Street, and from Broadway to Lexington Avenue.

Cendyn will implement CRM at Apple Core’s hotels, bringing to light intuitive marketing automation and guest intelligence. This will mobilize Apple Core Hotels to employ data collected from multiple channels to gain an accurate, single source of truth for each guest.

This visibility and accessibility will provide each Apple Core property a clear understanding of its guest history and preferences in real time, while providing total chain visibility to hotel management for all locations.

Moreover, Cendyn eInsight CRM will help Apple Core Hotels further personalize a guest experience that empowers exceptional service, leverage tools that build lasting brand loyalty, and drive direct bookings.

Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. With offices in Boca RatonAtlantaBostonSan Diego, Whistler, LondonMunichSingaporeSydneyBangkok and Tokyo, Cendyn serves more than 30,000 clients in 143 countries, sending over 1.5 billion personalized communications on behalf of their customers every year.

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