Cloud-based hospitality solution provider RMS – The Hospitality Cloud has introduced Guest Rewards, a new module that allows hotels to reward guests for staying with them. The module enables hotels using RMS to create their own bespoke rewards programs and encourage loyalty to their brand by allocating points for guest stays and activities.
“Our clients have been asking for loyalty program functionality and we’re excited to add yet another feature to our property management system that drives bookings and revenue and improves the guest experience,” stated Peter Buttigieg, RMS Founder and Managing Director. “Guest Rewards will help hotels reduce their acquisition costs and increase brand loyalty by encouraging guests to return again and again.”
Guest Rewards drives repeat visits by allowing guests to earn points for every stay, and redeem points for credits on their account. Hotel staff can easily enroll an existing guest in their database in the loyalty program with one click, making it quick and hassle-free for guests to join the program and start earning points immediately. The module is also fully customizable to allow hoteliers to set up a points and rewards system that makes sense for their property and their guests.
“RMS provides highly configurable software to meet the needs of each client. This new module allows hotels to create a loyalty program unique to their brand and gives each RMS client complete control over their loyalty program offerings,” added Todd Sabo, President of RMS North America.
Guest Rewards will be available to all RMS clients in early 2020 and is currently available to select clients in beta.
With more than 35 years of innovation and 6,000 properties in 43 countries, RMS provides customizable, cloud-based technology for the global hospitality industry. Fully equipped with a comprehensive suite of modules, RMS enables single and multi-property hotels and resorts to increase revenue, streamline operations, and optimize the guest experience. RMS offers an All-In-One Hospitality Management System with features including PMS, CRS, Dynamic Pricing, Channel Management, Internet Booking Engine, POS, Housekeeping/Maintenance, Guest Portal, Email Marketing, Mobile Check-in and Enterprise Reporting.