1.13.2026
BookinGuru, the platform that connects guests with curated local experiences and car/VTC rental services within a single branded ecosystem, and Palladium Hotel Group have launched a pilot program at the hotel group’s Ibiza properties with the aim of elevating the level of stay personalization.
Thanks to this collaboration, guests can access and directly book, in real time, experiences and rental services carefully selected by each hotel. The platform enhances concierge services by incorporating an efficient booking tool that allows staff to focus on higher-value guest interactions, while guests enjoy the flexibility to manage their own experience bookings through the online channel.
This partnership strengthens Palladium Hotel Group’s leadership in guest experience by leveraging BookinGuru’s technology and artificial intelligence to offer personalized services and activities through a dynamic, real-time updated catalog, positioning hotels as trusted local guides.
BookinGuru’s technology also enables Palladium Hotel Group’s Ibiza properties to generate additional revenue beyond room sales, while maintaining full control over bookings, payments, and commissions through a single integrated platform. The tool centralizes all hotel providers with immediate availability, streamlining operations and simplifying the management of ancillary services. Through its intelligent analytics module, hoteliers gain unified insights into bookings, performance, reviews, and customer behavior via a corporate dashboard.
For guests, the platform provides easy access to a carefully curated selection of local experiences and services chosen by hotel teams, with personalized recommendations, reviews from other guests, and immediate booking availability.
Following the first pilot, launched in May 2025, results confirm the efficiency and scalability of the solution. Palladium Hotel Group hotels have achieved more agile operations, greater guest autonomy, and a significant increase in commission-based revenue from services and experiences. Specifically, 32% of bookings are now made directly by guests, without front desk intervention, allowing professionals to focus on higher-impact tasks that enhance the overall experience.
At TRS Ibiza Hotel, the impact has been particularly notable, with service-related revenue within the hotel increasing by up to threefold during the first year.
Ben Schleifer, Co-founder and CEO of BookinGuru, commented: “Working with Palladium Hotel Group has been both exciting and meaningful for the growth of the platform. With the goal of achieving a more optimized operation, the hotel group decided to implement BookinGuru’s solution to centralize service providers, simplify workflows, and improve the guest experience.
Each hotel was integrated within two to three weeks, quickly connecting with leading local providers. The result is a unique platform that brings together more than 90% of the local offering, with most services available for immediate booking by both guest services teams and guests themselves, turning each hotel into a trusted local partner for exploring the destination. The impact has exceeded expectations: Palladium Hotel Group has significantly reduced operational workload, increased guest autonomy, and generated additional revenue.”
José Hernandez, Global Brand Delivery & Operational Innovation Director at Palladium Hotel Group, added:“At Palladium Hotel Group, we see innovation as one of the key levers to enrich the guest experience. Our collaboration with BookinGuru allows us to offer a more personalized, agile service aligned with the expectations of today’s traveler, while optimizing our operations and reinforcing the role of our hotels as local benchmarks in each destination.”
BookinGuru has exceeded all expectations since its launch, with daily bookings across all categories—transfers, car rentals, boats, experiences, tickets, tours, cruises, and ferries—demonstrating strong demand for a unified, frictionless platform.
Looking ahead to 2026, the platform will take a further step forward with the launch of Co-Pilot Concierge, an AI-powered travel planner that will enable each guest to plan their stay in an even more personalized way, accessing carefully curated services and experiences at the destination.