In the Spotlight

Key Features for Hoteliers to Look for in a Guest Messaging App

Travel numbers are finally begin to improve. But that doesn’t mean that hotel budgets shouldn’t continue to be kept as low as possible. This means limiting labor costs and introducing automation wherever possible. The concern […]

In the Spotlight

Why Your Hotel’s Call Center is Your Brand’s First Impression

In today’s consumer world, a brand’s image carries as much weight as the brand’s service. Without branding, there would be no sure-fire way to differentiate yourself from your immediate competition. Imagine shopping for groceries in […]

In the Spotlight

Brainstorming the State of Hotel Technology in the Year 2030

Right now, there are so many advances taking place in the realm of technology that it’s hard to keep up. Specific to owners and senior executives, asking ‘what if’ is always fun for how these […]

In the Spotlight

Lessons Learned from One Hotel’s IT Infrastructure Journey

In the classic novel The Way of the Peaceful Warrior, the author is counseled by a wise gas station attendant named Socrates that, “the secret of change is to focus all of your energy, not […]

In the Spotlight

Ramping Up Hotel Recovery Revenues with Integrated PMS Modules

We’re in it for the long haul with COVID-19; vaccines are being approved and manufactured, but it will take quite some time for mass inoculation, and then there are these new variants to worry over. […]

In the Spotlight

How to Optimize Hotel Digital Marketing Performance Via the Voice Channel

In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, […]