In the Spotlight

The Future of Hotel Marketing: Trends to Watch (and Utilize) in 2024

In an era where technology shapes everything from how we work to how we communicate, the hospitality industry stands at the forefront of innovation. To truly stand out, hotels need to get the word out. […]

In the Spotlight

Leveraging Technology to Highlight Your Hotel’s Sustainability Efforts

As sustainability becomes an increasingly important factor for travelers when choosing accommodations, hotels have a prime opportunity to showcase their green credentials. Fortunately, various technologies provide effective ways to communicate your sustainability initiatives to guests […]

In the Spotlight

How Hotel Operations Technology Improves Employee Productivity, Enhances the Guest Experience, and Increases Profits

In today’s information-driven world, we know that creating a positive guest experience is crucial for a hotel’s success. To survive in the competitive hospitality sector, hotel owners and general managers are increasingly turning to “Smart […]

In the Spotlight

How Generative AI Tools Can Evolve (and Increase) Direct Hotel Bookings

Generative artificial intelligence tools like ChatGPT are all the rage right now, with new announcements every week, especially in the hospitality industry. What we may be underestimating, though, is just how vast this evolution is […]