The combination of declining revenues and rising costs are negatively impacting profit per room at hotels across the Middle East. According to the latest tracking data from HotStats, full-service hotels in the region have seen GOPPAR slide by nearly 40 percent over the last 36 months on average. Hotels in the region have now experienced a year-over-year decline in profit in seven of the last 10 months. This month, the decline was precipitated by a 3.8-percent drop in RevPAR, which is a result of a 5.2-percent decline in average room rate in hotels across the region.
Given this backdrop, it would seem to be perfect timing for The Rainmaker Group to announce, as they did today, the rapid expansion in use of its business intelligence tool, revintel, across properties in the Middle East. Among these properties is the Grand Excelsior, the acclaimed 5-star Dubai hotel. It is the latest property to embrace revintel. Other properties include the existing portfolio of Movenpick and Rosewood Hotels, along with the Five Dubai, the Palazzo Versace, and the Nobu Riyadh.
revintel is a web-based application which combines data from disparate systems to generate actionable insights designed to accelerate revenue growth. The business intelligence tool provides properties, hotel management groups, owners and asset managers with detailed visibility into leading and lagging revenue-oriented data across their entire profile.
Rainmaker’s revenue and profit optimization solutions are designed to help hoteliers in the region buck the trend of declining RevPAR. The product suite includes the following:
· guestrev®, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;
· grouprev®, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand, and price sensitivity to recommend the best pricing for group business;
· revcaster®, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; and
· revintel®, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.
The learn more about business intelligence in the context of the hotel industry, read the new eBook from The Rainmaker Group and Starfleet Research entitled “How to Leverage Business Intelligence to Improve Hotel Performance.”