Data and Analytics

Solving the Puzzle of Conversion Attribution

Measuring the impact of each touchpoint of a conversion can be tricky – the disjoined data from hotel systems and channels makes it hard to know where exactly to allocate your marketing budget. As a […]

Viewpoints

Airbnb is Morphing Into the Amazon For Accommodations

We’ve all witnessed Airbnb’s dramatic growth over the past dozen or so years. Rising from a backpacker’s way to secure a cheap room, this distribution behemoth recently introduced its Luxe product line. Ranging from private […]

CSR & Booking Solutions

Hilton, IHG, Accor and Marriott Pour $50 Million Into Groups360’s Online Sourcing and Booking Solution

Four of the world’s largest hotel brands — Hilton, Accor, IHG (InterContinental Hotels Group) and Marriott International — have invested a combined $50 million in Groups360, a technology solution provider that offers an online marketplace […]

Channel Management

“Without Rate Parity, You Better Stay Away from Metasearch!” A Discussion with Jan Sammeck of Deutsche Hospitality

TRIPTEASE recently talked with Jan Sammeck, Director of eCommerce at Deutsche Hospitality and author of Online Marketing for Hotels, about the steps hotels can take to build an efficient long-term spending strategy on metasearch in […]