Much has been said and written about conversational marketing and how future marketers will be required to master this consumer engagement technique in order to be successful. Clearly, the hospitality industry is well-positioned to leverage […]
Starfleet Research, the leading provider of best practices IT market research for the hospitality industry, has released its long-anticipated 2019 Smart Decision Guide to Hospitality Revenue Management. Now in its fifth edition, this title is […]
Property managers have a year-round responsibility to maximize revenue and while it’s happy days during high season, this time of year can be slim pickings for many hoteliers. But it doesn’t have to be this […]
It seems like out of nowhere, electronic safety devices (ESDs) have gone from aspirational trend to legislated mandate for hotels. But when you think of it, it’s been a long time coming. For practically the […]
From personal referrals to online reviews and hotel website recommendations, hotel guests have many expectations of their stay well before arrival. From the time they step foot in the lobby, they are assessing whether the […]
Following the latest iteration of HITEC in Minneapolis this year, one subtle trend that has crept into our collective hoteliers’ consciousness is that we now work in the accommodations business instead of the narrower hotel […]
For decades, hoteliers have looked to technology to help measure and forecast demand so they could dynamically price their rooms accordingly. With data at their fingertips, hoteliers could make smart pricing decisions to capitalize on […]
Artificial intelligence has been disrupting and transforming various industry sectors for years. While the hospitality industry as a whole may not have been at the forefront of AI-enabled technology adoption, hotel operators are now paying […]
GCH, a leading German hotel management company, is a good example of a pioneer in the world of virtual reality for hotel bookings. More than a third of the hotels they manage, including Best Western, Ibis, […]
With mounting public pressure to ban straws, plastic bags, and other plastic single-use products, many hoteliers, which consume vast amounts of single-use plastics that end up as landfill, are looking for alternative options in line with […]
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