In the Spotlight

The Facebook Algorithm in 2020: What Hotels & Resorts Need to Know 

It’s no secret that organic Facebook marketing can be a little fickle for anyone with a business account on the platform. We’ve been seeing organic reach decline for more than five years, making it increasingly […]

In the Spotlight

The Impact of Smartphones on Hotel Guest Behavior

Smartphones are everywhere. Walk into any coffee shop, restaurant, or hotel lobby, and a high percentage of people engaged with their smartphone will be directly affected by the application they are reviewing. As consumers, we […]

In the Spotlight

2019 in Review: The Year That Was Hotel Technology

Industry leaders will surely agree, 2019 was an exciting time for hospitality. On what seems to be an unrelenting path to innovation, hotels around the globe are implementing critical operational make-overs, while guests are leading […]

Viewpoints

Hotel Operations in The Cloud: Hoteliers Consider Their Options

Independent operators in 2020 have a decision to make. Many have older property management systems (PMS) that are fully depreciated, but their hotel software does not leverage current technologies, such as mobile browser or self-hosted […]

AI / Robots

How Google Assistant Interpreter Mode Will Increase Hotel Guest Satisfaction and Loyalty

With the travel industry already achieving 1.4 billion international tourist arrivals worldwide, hoteliers need to address the most basic hospitality principle – hotel-to-guest and guest-to-hotel communication. Today’s modern, mobile-dependent travelers expect a frictionless experience. But […]

Viewpoints

Technology Innovation (and Other Trends) in the Hotel Events Space Shaping 2020

In the events industry, innovation never sleeps, and honestly, event planners probably don’t sleep much either. With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees’ needs […]

AI / Robots

How Will Your Hotel Property Use Machine Learning in 2020 and Beyond?

Artificial intelligence (AI) implementation has grown 270% over the past four years and 37% in the past year alone, according to Gartner’s 2019 CIO Survey of more than 3,000 executives. About the ubiquity of AI […]

Guest-Facing Technologies

How Mobility has Changed the Hotel Guest Journey

Every great trip is comprised of great moments. A breathtaking view, a cherished memory, a feeling of deeper connection, or maybe even the opportunity to ‘disconnect’ from everyday life — each microcosm of a vacation […]