FitnessOnDemand, a world leader in the curation and provision of premium fitness content for clubs and hospitality fitness centers, announces a collaboration with Marriott Bonvoy®, Marriott International’s travel program and marketplace, to offer members free access to a range of virtual fitness classes that travellers can access from the comfort of their hotel room, the beach, pool, or hotel gym. Guests can either access content online or via the FitnessOnDemand™ app across 450+ hotels in Europe, the Middle East & Africa.
The new collaboration with FitnessOnDemand now makes it simple for Marriott Bonvoy members to access guided yoga, meditation – as well as all kinds of specialty workouts – in the privacy of their hotel rooms or anywhere they may choose on the hotel grounds.
“A lot of hotel travellers are looking for relaxation on vacation or to unwind after a busy work trip meeting,” said Uday Anumalachetty, divisional vice president, FitnessOnDemand. “Members at participating hotels can now access a large catalog of on-demand, cardio and specialty classes that get the heart pumping; or a wide variety of self-guided meditation sessions and instructor-led yoga classes that help them de-stress and refresh – all from the privacy of their own hotel room. No prior experience is needed so any guest can try something invigorating and new to them or find a class that helps them stay on track with familiar workouts from home.”
The collaboration follows research conducted by Marriott Bonvoy among 16,000 adults across Europe, the Middle East and Africa into their fitness habits and attitudes to exercising while away from home. Results from the research show that one fifth of all U.K. travelers feel unfit if they fail to work out while traveling and, of those that do workout 42% said that they exercise on vacation because it is good for their mental wellbeing and helps them to return home in a better state of mind. A third of South Africans (33%) believe exercise allows them to spend time alone and prioritize their self-care. Yoga and mindful meditation are particularly important to hotel guests across the different countries, with the majority saying they would like to take up yoga and to try meditation on vacation but feel they don’t have access to the tools they need.
The survey also revealed different approaches to exercise habits while on vacation across the countries. The British were the most idle with only 53% saying they work out on vacation, in comparison to over the 90% of residents of the United Arab Emirates and Saudi Arabia who proactively work out while away. Three quarters of Italians and Spanish travelers make a conscious effort to exercise on holiday, with a third of those not normally working out at home, showing an increased interest in fitness while away. It seems that French travelers most like to indulge on holiday, with a third exercising because they feel the need to burn off the extra calories they consume through the food and alcohol they consume while away. Despite the best of intentions, seven in 10 Germans (71%) who exercise on holiday have suffered a workout faux pas, with nearly a quarter (23%) getting lost when going for a run or cycle in the local area.
This new initiative offers Marriott Bonvoy members at participating locations free access to a wide range of virtual fitness classes that people can access either online or via the FitnessOnDemand app, giving full flexibility to members to work out how and when they choose. Members are offered a seven-day access of the FitnessOnDemand workout platform every time they stay at a participating hotel in more than 450 hotels and resorts across Europe, Middle East & Africa.
To enroll in Marriott Bonvoy and discover how to blend travel with staying on track with exercise visit Marriott.com/FitnessOnDemand. To access FitnessOnDemand, members simply scan a QR code provided by each participating hotel, complete their registration details to receive a verification email and connect online or via the app. Although Marriott Bonvoy members receive a complimentary seven-day access to the platform on each hotel stay, they have the option to continue using it longer by subscribing for $5.99/month via the mobile app on any iOS or Android device.
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