By Jeff Zabin, Managing Editor Note: This article is adapted from the new Starfleet Research study How Artificial Intelligence Enhances the Guest Experience. It is currently available for complimentary access, courtesy of Oracle Hospitality. Hotels […]
A comprehensive research study conducted by Starfleet Research, with underwriting support from Oracle Hospitality, aims to understand the current state of the hotel industry as it relates to the use of artificial intelligence (AI) in […]
Today, hoteliers are becoming increasingly focused on data-driven personalization strategies. They are seeking ways to enhance the quality of the guest experience by understanding guests’ wants, needs, situations and preferences at a granular level and […]
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