In the Spotlight

Lessons Learned from One Hotel’s IT Infrastructure Journey

In the classic novel The Way of the Peaceful Warrior, the author is counseled by a wise gas station attendant named Socrates that, “the secret of change is to focus all of your energy, not […]

In the Spotlight

Ramping Up Hotel Recovery Revenues with Integrated PMS Modules

We’re in it for the long haul with COVID-19; vaccines are being approved and manufactured, but it will take quite some time for mass inoculation, and then there are these new variants to worry over. […]

In the Spotlight

How to Optimize Hotel Digital Marketing Performance Via the Voice Channel

In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, […]

In the Spotlight

Exploring the Pros and Cons of Online Check-in for Hoteliers

The pandemic has significantly transformed the way most businesses operate, and hotels are no exception. In hospitality, so many things have changed in such a short span of time that many tech solutions became not […]

In the Spotlight

What Streaming Services Can Teach Hoteliers About Direct Channel Revenues

With hundreds of millions of global subscribers to the likes of Netflix, Amazon Prime, Disney+, Apple TV, Hulu or any other, the common features of the user interfaces for these streaming services are subtly influencing […]

In the Spotlight

How Hoteliers Can End the Inefficiencies of Videoconferencing

Back in March or April 2020 when the shelter-at-home orders abruptly disconnected most of us from our office commutes and camaraderie with our fellow hoteliers, regrouping online for videoconference meetings made sense as a triage […]

In the Spotlight

Unity in the Hotel Workplace: How to Unite Disparate Team Members

In addition to the large human cost that COVID-19 has had on the world, its effect on the hospitality industry has been unprecedented.  Because COVID has taken more jobs out of the office and further […]